When
they draw a collection, they envision their clothes on a drawing of a woman
with a head to body ratio of 1:8 instead of the normal or human 1:7. So
first they think about how it would look like on an unrealistically tall and
skinny 'woman', before they think about how it would look like on real women.
When the clothes are ready, they put them on extremely tall and skinny women that approach the looks of the elongated women on paper. When the models run down the runway, editors and potential buyers will tend to like the clothes that make these models look fatter.
Why? Because the models that were chosen are far too skinny to be healthy and unhealthy isn’t pretty. Clothes that make these women look fatter; make these extremely tall and too skinny women look healthier and thus prettier.
While fashion magazines used to only be able to use those skinny models that don’t look unhealthy, thanks to photoshop these days their skinny-fever is no longer tempered by the limited availability of skinny models that don’t look sick. Fashion magazines nowadays can pick the very skinniest models and use photoshop to make them look healthy.
All fashion brands will send only the smallest sample sizes to fashion magazines, to make sure that their clothes can only be used to dress the skinniest women in the magazines. When the skinniest model wears their clothes, people tend to conclude these clothes make you more slim because thanks to photoshop you can't see anymore that she looks skinny in these clothes because she is far too skinny.
When the new season arrives, fashion designers will pat themselves on the back because the mainstreet store chains are totally copying their clothes.
But strangely though, their own clothes don't sell.
Why? Because they never thought on how it would look like on most women. Only early teens look good in these kinds of clothes, but they don’t have the budget to buy such expensive clothes, so they buy the cheaper imitations of these clothes in the mainstreet stores.
Now the fasion crowd will get annoyed on how people these days don’t appreciate good craftsmanship anymore and on how shamelessly mainstreet stores steal other people’s ideas and make profit out of it.
When the clothes are ready, they put them on extremely tall and skinny women that approach the looks of the elongated women on paper. When the models run down the runway, editors and potential buyers will tend to like the clothes that make these models look fatter.
Why? Because the models that were chosen are far too skinny to be healthy and unhealthy isn’t pretty. Clothes that make these women look fatter; make these extremely tall and too skinny women look healthier and thus prettier.
While fashion magazines used to only be able to use those skinny models that don’t look unhealthy, thanks to photoshop these days their skinny-fever is no longer tempered by the limited availability of skinny models that don’t look sick. Fashion magazines nowadays can pick the very skinniest models and use photoshop to make them look healthy.
All fashion brands will send only the smallest sample sizes to fashion magazines, to make sure that their clothes can only be used to dress the skinniest women in the magazines. When the skinniest model wears their clothes, people tend to conclude these clothes make you more slim because thanks to photoshop you can't see anymore that she looks skinny in these clothes because she is far too skinny.
When the new season arrives, fashion designers will pat themselves on the back because the mainstreet store chains are totally copying their clothes.
But strangely though, their own clothes don't sell.
Why? Because they never thought on how it would look like on most women. Only early teens look good in these kinds of clothes, but they don’t have the budget to buy such expensive clothes, so they buy the cheaper imitations of these clothes in the mainstreet stores.
Now the fasion crowd will get annoyed on how people these days don’t appreciate good craftsmanship anymore and on how shamelessly mainstreet stores steal other people’s ideas and make profit out of it.
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