Why do luxury brands claim they want to appeal to successful, intelligent and self-confident women and at the same time seem to address their advertising to the dumbest and most insecure women? I don’t believe that successful, intelligent and self-confident women can be persuaded into buying something by an ad of a 15-year old model looking at them as if someone just farted.
If all other industries wouldn’t constantly promote that beauty is important to be happy, I don’t think the beauty or the fashion industry would sell much.
How do other industries promote this message?
Well, advertisers believe that when they put pretty and happy people in their ads that you will after a while associate their brand with pretty people and with happy people.
What they seem to forget, is that their ads are always accompanied by other ads. In one commercial break you see a lot of pretty and happy people, all of them with other brands and products. So it's more likely that you will associate beauty and happiness together, instead of associating beauty and happiness with all these different brands and products.
And even though I have never done a survey on this, I do believe that people indeed are more convinced that beautiful people are happier, than that for example drinking coca cola will make you happy and pretty.
But is it true? Do you really need to be pretty to be happy?
And even though I have never done a survey on this, I do believe that people indeed are more convinced that beautiful people are happier, than that for example drinking coca cola will make you happy and pretty.
But is it true? Do you really need to be pretty to be happy?
You often see psychological studies claiming that beautiful people are more successful and happier than ugly people. However it often are studies that only compare (extremely) beautiful people to (extremely) ugly people. Studies that compare ugly to average looking to beautiful people, usually find that average looking and beautiful people are more successful and happy than ugly people and that there aren’t any significant differences between beautiful and average looking people. So it aren't only beautiful people that feel happy, but average looking people feel just as happy. Ugly people unfortunately do globally are less happy.82T3PCQCAM
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