Thursday, November 17, 2011

Victoria's Secret

I have written this post because I am participating in the FFB round-up of this month. I had written a post earlier that I find better suited for the round-up, but you’re supposed to submit only recent blogposts (I think), so I have decided to join the club of people that nag about Victoria’s Secret.

I feel like Victoria’s Secret often is depicted as the enemy of women. It has turned into the symbol of how women are objectified, but I find this extremely exaggerated.

First of all, they have advertisements and catwalk shows with women in lingerie, because it’s a lingerie brand. I don’t know how else you’re going to show lingerie.

Secondly, they indeed use only beautiful women, but so do all other fashion/beauty brands and 90% of all non-fashion/beauty brands.

They could also indeed use more different body types, but they don’t make bras for different body types. Their bras only go up to DD. I don’t think they don’t make these, because they hate women with big breasts. I think it’s more likely because bigger breast have different needs. A larger version of a good bra for an A-cup is not a good bra for an F-cup, because it wouldn’t offer enough support. Bras for big breasts are another product and it requires another expertise, an expertise that Victoria’s Secret doesn’t have.

It also is true that only a few women can still feel comfortable with their own body after watching a Victoria’s Secret advertisement, but removing beautiful women from the streetview is not the right way to make women feel satisfied with their own bodies. You can’t blame beautiful women for making you feel ugly. There will always be people that are more beautiful than you and you should just get over that.

Victoria’s Secret sometimes is accused of exploiting their angels. These angels are usually already high-earning models. They don’t need to do a Victoria’s Secret runway show. They can easily say no. Compared to runway shows of other brands, Victoria’s Secret probably is one of the best employees. Other fashion brands use underaged models. Other fashion brands prefer models with a certain ‘aesthetic’ that you can only achieve by not eating. If a model doesn’t speak English it’s not a problem, because than she won’t be able to say she doesn’t want to do something or to complain she hasn’t been paid. That is what I call exploiting.

The Victoria’s Secret angels also are criticized for objectifying themselves, but I think if women want to walk around in their underwear it’s not wrong as long as it is their own decision. Some women want to wear a veil and some women want to wear mini-skirts and if you would ever have talked to either of them, you would know that both these women usually are blessed with an incredibly big mouth. What women wear says nothing about how much they submit themselves to men. It says something about where they draw the line on how much of their body they want to show to the world.

If you want to read the blogpost I had written earlier on fashion and sexuality, you can read it here.

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